Innovation That Matters

Web community for greener living

Publishing & Media

People band together online to date, discuss politics or lose weight. Now a US website called Greenopolis has created a community whose members help each other live in a more earth-friendly manner. After registering on Greenopolis, which is still in beta, visitors complete an online survey that analyses their daily activities to determine how ‘green’ their lifestyle is. Based on the survey findings users receive a coloured badge, which shows other members just how much of a friend to the earth they really are. Orange badge holders need to clean up their environmental act, and solid green badge holders are on the right track. By participating on the site, users are awarded points, which are displayed for other members to see (sometimes, peer pressure can be used for good). More points—and corresponding changes in badge colour—show that they’re becoming more environmentally responsible. Plus, when the site officially debuts, points can be used to receive discounts on sustainable products. Greenopolis founders also want to make the badges portable, so that members can post them on their blogs and social network pages. As a concept, Greenopolis’ point system also seems highly portable. It’s easy to imagine similar website helping diabetics better manage their disease or kids improve their exercise habits. (Related: Doing the green thing.) NB. Greenopolis was acquired by another initiative — Recyclebank — in 2011. You can reach them at and the contact information below may be out of date. Spotted by: Ozgur Alaz



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