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We’ve written before about small-scale wind turbines that consumers can use to generate their own power, and now a new device uses wind power to create mesmerizing outdoor light. The Firewinder, also known as the Original Windlight, is a decorative and completely wind-powered outdoor light from the UK-based Firewinder Company that transforms the ebb and flow of the wind into an upwardly spiralling glowing light. Wind from any direction spins a small turbine on the helix-shaped device, thereby lighting up LEDs along its outer edge. With light winds of at least 3 mph, the Firewinder emits a dim glow, but as winds increase, so too does the brilliance of its light. In variable winds, the result is a pulsing, twisting glow that appears to float in mid-air. The Firewinder can be hung or mounted to a post or wall, and it’s made of recyclable materials; no batteries or wires are required. It will be available starting late summer in the UK priced at GBP 99.95. As the greening of the consumer world continues apace, the market for ecologically sustainable goods will only increase. There’s no end in sight to the benefits of thinking green! Spotted by: Bjarke Svendsen