Innovation That Matters

Festival jackets & bags made from abandoned tents

Fashion & Beauty

Thousands of tents are left behind by revelers after the UK’s many music festivals each year, creating a mess for festival organizers and an unsustainable burden for landfills. Inspired by the environmental implications, WiTHiNTENT salvages the fabric from those leftover tents to create rain-proof clothing and accessories for the festival market. A range of hoodies, ponchos, pac-a-macs and bags are now available from WiTHiNTENT, all of them designed and made in the UK. With a focus on the rain-protection needs of festival-goers, items are sold via stalls at the festivals themselves—including Glastonbury this summer—as well as weekly at Spitalfields Traders Market in London. Pricing ranges from GBP 10 for a WiTHiNTENT bag to GBP 55 for a zip-pocket jacket. In addition to the sustainability factor, of course, upcycling offers the added advantages of free materials for the enterprising upcycler as well as a good story for consumers to share. One to emulate at waste-producing events in your neck of the woods…? (Related: Five businesses that turn trash into appealing new productsWaste to accessories, with a charitable twist.) Spotted by: Dan Calladine

Email: info@withintent.co.uk

Website: www.withintent.co.uk