Innovation That Matters

Grass with a story: New York Yankees seed and sod

Property & Construction

Team-licensed caps, T-shirts and watches may be all very well for the average sports fan, but what of the truly ardent supporter? Working on the assumption that there are enthusiasts out there wishing for bigger and better ways to express their passion, Stadium Associates is now giving fans of the New York Yankees a chance to bring nothing less than a piece of the stadium into their own back yard. Indeed, Yankees fans can now buy grass seed and sod drawn from the very same farm and crops that have supplied Yankee Stadium for the past four decades. The proprietary sports turf—specially grown for the Yankees by DeLea Sod Farms on an 80-acre farm in Southern New Jersey—features the same 100 percent Kentucky Bluegrass used in Yankee Stadium and “grooms easy and stands tough,” in the words of Stadium Associates; “you will never feel a stronger connection with the team or the game than with this Authentic MLB product.” Yankees Grass Seed is priced starting at USD 14.99 for a 3 oz. bag, and is available both online and through Yankee Stadium, Yankee Clubhouse Stores, and select Home Depot stores in the New York metro area. Yankees Sod is available through New York Home Depot stores as well as DeLea Sod Farms. Is there any underestimating consumers’ enthusiasm for the teams, artists and performers they love? We think not—nor has their fondness for a good status story and some (still) made here appeal faded at all. For sports teams around the globe, this is one to emulate; for all others: look around you, and be inspired! Spotted by: Judy McRae



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