Innovation That Matters

Online yoga classes adapt to the student's available time

Work & Lifestyle

In what has become a vast sea of online yoga offerings, it takes something special to make a particular site stand out. For YogaVibes, that something is the inclusion of real fellow students, as we noted last year. For YogaTailor, on the other hand, it’s a feature that customizes the site’s online yoga classes to fit the viewer’s expertise and available time. Aiming to make its online yoga classes more widely accessible than most, YogaTailor begins by asking the student how much time they have available that day as well as their level of experience and whether they are pregnant or have back pain. Once that information has been gathered, the site creates a custom online yoga video that can be streamed immediately. Programs are different on different days so as to prevent boredom; they even adapt over time as the student progresses. Either way, they can be followed at the viewer’s pace and don’t take more time than he or she has. After a free trial, YogaTailor costs USD 7.99 per month. Customization is almost always a good thing, as legions of product and service providers have already realized. Where that trend is less often seen, however, is with respect to the consumer’s available time. YogaTailor is smart to appreciate that consumers don’t always have unlimited time for its offerings–other service providers would do well to emulate its example. Spotted by: Ramesh



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