Innovation That Matters

Platform lets novices create and sell their own computer games


Enterprising consumers can already sell the photos they take, the vegetables they grow and the meals they cook as a way to earn a little extra cash. So why not the computer games they create for fun? UK-based YoYo Games lets them do just that, even if they don’t already have programming experience. Users of YoYo’s site begin by downloading its Game Maker software for free. That lets them create professional-looking games without having to write a single line of code. Rather, using simple drag-and-drop actions, they can create games with backgrounds, sprites, animated graphics, music and sound effects; 3D capabilities are even available. For USD 25, those who get really interested can upgrade to the software’s Pro Edition—which includes additional features and is free of logos and pop-up messages—but it’s not required. Once they have a game they’re satisfied with, users can post it on the YoYo Games site for sharing with others—there are currently more than 25,000 such games available for the playing. They can also burn their game onto a CD for sale to others. In fact, rumours suggest YoYo may also be working on a way to allow sales for iPhone and other mobile platforms. Whether it’s renting out unused space or selling their creative output, sellsumers today are finding—and demanding—more and more ways to capitalize on their assets. Earning is the new spending, one might say, thanks in large part to the global recession. How is your brand helping its customers turn a profit…? Spotted by: Sayu Sinha



Download PDF